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Fossil, Inc. is a designer
and manufacturer of clothing and accessories, primarily watches and
jewelry, but also sunglasses and wallets, based in Richardson,
Texas, United States. Zodiac was a Swiss brand that had been
operating since 1882 when Fossil acquired it in 2001 to give them a
higher end brand. In its earlier days, Fossil watches were known for
their mid-1950s era designs and low entry price. Fossil's desire to
establish a Swiss presence led to the purchase of the Zodiac
Watch brand and a complete retooling of that line to reflect a retro
modern 1970s style in a higher end watch. Fossil has been very
successful with its own brands and this success has led to companies
coming to Fossil to create licensed watch lines. |
